Oatmeal Anti-Itch Shampoo is a gentle, natural all-purpose moisturizing shampoo specially formulated for professional groomers. It contains natural colloidal oatmeal to soothe and moisturize dry, itchy skin on pets. It produces a rich, thick lather that deep cleans without drying, yet is mild enough to use on pets of all ages. It contains no harsh additives or ingredients that build up on the coat. It rinses easily and leaves coats luxurious, healthy, and shiny. pH balanced for pets skin.