White on White has been created for the serious canine exhibitor. White on White lends new meaning to the term "white". Unlike other whitening shampoos, White On White is an optic intensifying treatment within a shampoo, producing whites so brillant you must see them to believe them. Contains no bleaching agents, no caustic or harsh chemicals and will produce a lustrous sheen on any darker colored coats. FEATURES: #1 Extraordinary cleansing ability and color deposit system in one application.ADVANTAGES: #1 Color pigment deposit system. Small molecular weight (tiny particles of color) that penetrates the top layer of the hair which is the cuticle or hair lens surface to the cortex without the use of harsh chemicals. #2 Neutralizes unwanted stains that cleansing does not remove, or deposits wanted color tones. #3 Does not stain the outer layer of the hair surface, thus allowing passage of light through the translucent hair surface to amplify gloss and colors.BENEFITS: #1 A semi permanent color that will not rub off on hands or clothing or for that matter a white towel, and lasts up to 4 weeks. #2 Acid balanced to close and tighten the hair cuticle lens, amplifying color tones and gloss. White On White can be used on all coat colors and all canine breeds. Will remove discoloration and create an optic intensity on all other coat colors. If the canine's coat is a mixture of 15% to 20% white within the coat use White On White. When ever in doubt of what color treatment to use, use White On White.
